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Redefine.

Privacy policy.

How Redefine collects, uses, shares, and keeps personal data.

Effective date: 9 August 2026

Controller

Registered name
Redefine Agency, obrt za ostale informacijske uslužne djelatnosti, vl. Karlo Puh
Register
Obrtni registar (Croatian crafts register), MBS 99198886
Registered seat
Benkovec Petrovski 49A, 49234 Benkovec Petrovski, Croatia
OIB
33722884448
Email
hello@redefine-agency.com

This policy describes how personal data is processed on the website redefine-agency.com — its pages, the contact form, call booking, and site analytics (the “Site”). The controller is the entity listed above (“Redefine”, “we”).

1. What this policy covers

The Site is a presentation of our services with two ways to reach us: a contact form and a call booking page. There are no user accounts, no webshop, and no newsletter. Work for clients is governed by a separate written contract; this policy covers the Site itself.

2. Data we process

  • Inquiry form (/contact): name, email, company (optional), the systems you use, timeline, budget, and your description of the problem. Submitted data is delivered to our mailbox by email; the Site does not store it in a database.
  • Call booking (/book): booking runs on Cal, on the EU-hosted instance (cal.eu). Cal processes your name, email, time zone, and booking answers to schedule the meeting, under its own privacy notice.
  • Analytics: Vercel Analytics and, when enabled, Google Analytics record pageviews and events such as CTA clicks and submitted inquiries, together with device and browser information. No advertising features are used.
  • Technical and security data: IP address, request logs, and error data processed by our hosting provider to keep the Site secure and running.

We do not ask for special categories of personal data. Please do not include sensitive information in the free-text fields unless it is genuinely necessary for your inquiry.

3. Purposes and legal bases

Answering your inquiry and preparing an offer
Steps before entering a contract
Booking and holding a call
Steps before entering a contract
Contracts, invoices, tax and accounting records
Legal obligation
Site security, abuse prevention, diagnostics
Legitimate interest in a secure, reliable site
Understanding site usage and improving content
Legitimate interest, assessed against your rights

Fields marked as required are needed to answer you. Without them we cannot respond to the inquiry or schedule the call.

We do not sell personal data, we do not use it for third-party advertising, and we do not make decisions with legal or similarly significant effects solely by automated means.

4. Who we share data with

Data goes to third parties only as far as needed:

  • Resend — delivers inquiry-form emails to our mailbox;
  • Cal (cal.eu) — schedules booked calls;
  • Vercel — hosting, request logs, and Vercel Analytics;
  • Google — Google Analytics, when enabled;
  • professional advisers and accountants under a duty of confidentiality; and
  • competent authorities where disclosure is legally required or needed to protect rights and security.

If the business is reorganised or sold, data may transfer to the legal successor under the same limitations and with legally required notice.

5. Transfers outside the EEA

Some providers may process data outside the European Economic Area. Where that happens, we rely on an adequacy decision of the European Commission, standard contractual clauses, or another permitted mechanism, with additional safeguards where needed. The booking tool runs on the EU-hosted Cal instance. You can request a copy of the relevant safeguard at hello@redefine-agency.com.

6. How long we keep data

  • inquiry correspondence — as long as needed to handle the inquiry and any engagement that follows, then per statutory limitation periods;
  • contract, invoice, and accounting records — for the periods required by Croatian tax and accounting law;
  • analytics data — for the period configured in the analytics tools, after which it is deleted or anonymised; and
  • server and security logs — for a period proportionate to the security purpose they serve.

After a confirmed deletion request we delete or anonymise data we no longer have a legal basis to keep. Data we must retain is separated from regular use.

7. Cookies and local storage

The Site uses only the cookies and browser storage needed to run it, plus analytics cookies when Google Analytics is enabled. Vercel Analytics works without cookies. We do not use advertising cookies or behavioural ad tracking, and we do not record sessions.

You can block or delete cookies in your browser settings; the Site will still work. Google offers an opt-out add-on for Google Analytics.

8. Your rights

Depending on the circumstances, you can request access, rectification, erasure, restriction of processing, and data portability, and you can object to processing based on legitimate interest. Where processing rests on consent, you can withdraw it at any time without affecting earlier processing.

Send requests to hello@redefine-agency.com. We may ask for reasonable confirmation of identity. We respond without undue delay, as a rule within one month.

You also have the right to lodge a complaint with the Croatian supervisory authority, Agencija za zaštitu osobnih podataka (AZOP), Ulica Metela Ožegovića 16, 10000 Zagreb, azop@azop.hr, or with another competent supervisory authority in the EEA.

9. Security

We use appropriate technical and organisational measures, including encrypted transport (TLS) and access control. The Site processes no payment data. No system is perfectly secure — report any suspicion of unauthorised access to hello@redefine-agency.com.

10. Changes and contact

We may update this policy when the Site, the processing, or the law changes. The new version will be published here with its effective date.

Questions and requests about privacy: hello@redefine-agency.com.

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